FAIL (the browser should render some flash content, not this).

If you buy new cartridges, you are paying the equivalent of:

$651,882* per barrel of ink

why reink?

Original equipment manufacturers (OEM's) are quietly exploiting consumers with the high cost of replacement ink. Like cunning underworld dealers, they practically give their printers away, then have you hooked on their expensive ink.

However, you now have a choice. Choose Think reInk and have your cartridge filled for only $10 for black and $15 for color.

As you can see in this example, the economic benefits of reInking your cartridges are clear and compelling. Here's the math:

1 cartridge = $44.99
1 cartridge = 0.37 oz.
1 gallon = 128 oz.
1 barrel = 42 gallons

1 cartridge / 0.37 oz. x 128 oz. / 1 gallon =
345 cartridges / 1 gallon
x 42 gallons / 1 barrel =
14,490 cartridges / barrel
x $44.99 / 1 cartridge =
$651,882 / 1 barrel

*Based on HP's HP22XL, a common inkjet cartridge in their "Value" line that contains 0.37 oz. of ink and is priced at $44.99. We generously rounded each calculation down, so the OEM cost is actually higher (you save even more with us).